What’s the first thing you think when you hear the word “focus.” You might respond, “camera,” or “cheap car,” or “concentration,” but definitely not, “fun,” “technological,” or “practical.” This will likely change in a second because those are the words I’d use to tentatively describe this year’s Ford Focus, a small, sporty car for just about everybody.
More Americans are ditching their gas-guzzling SUVs and heading straight for the small car market. From a marketing standpoint, Ford’s approach to selling a small car to people is by offering all the features found in their larger vehicles, but in a smaller package. No longer do people have to feel ashamed for “cheaping out” and getting a Focus, instead, it’s simply a lifestyle choice. Why should the choice take out all the fun of owning a car?
I got a chance to drive the new 2012 Ford Focus last week in LA. Those in the area know the hills overtop the city feature some of the most entertaining roads in the country.